Wednesday 2 November 2011

Opinions on the theories of Prosumer and Produser by Dr. Axel Bruns

The idea of a 'Prosumer' is the theory that, with Web 2.0 technologies that encourage people to create, share and communicate in one way or another, those of us who use the likes of Twitter, Facebook, Youtube, blogging websites etc. are a comination of producer and consumer.


The internet is such an open platform. There are no real rules when it comes to producing and recent websites and technologies have given everyone the opportunity to voice their opinions or express whatever creativity, artistic or otherwise, is bubbling within.


Perhaps due to lack of information or details regarding these theories, I find myself with not a lot to say about them. But they do make sense and it's obvious to see how the idea of the Produser is practically omnipresent in Twitter, blogs and so on. It is an evolution in creative producing, distribution and consuming that could only happen on the internet and should be embraced as the future.

Yet there is one thought at the back of my mind saying if we are both the producers and the consumers, is all this content not going in a very big circle? With the anonymity of internet, it surely becomes harder to prove that you created or wrote the piece that has circulated once it comes back to you. With the pseudonyms, nicknames and aliases and such, does it become harder and harder to keep track of who is producing what? After all, my real name isn't on this blog...

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